Reginaldo Osnildo, PhD

Discover how storytelling can transform your brand, build deeper connections, and create lasting customer relationships through authentic narratives. The Art of Storytelling: How to Make Your Brand More Relatable What makes you remember a brand? Is it their product, their logo, or the way they make you feel ? More often than not, it’s the story behind the brand that sticks with you. A great story evokes emotions, creates connections, and makes a brand feel human . In a crowded marketplace, brands that master storytelling build stronger relationships, increase engagement, and create lifelong customers. Let’s dive into why storytelling is powerful and how you can start using it to make your brand more relatable. Why Storytelling is Essential for Your Brand People don’t just buy products—they buy stories, emotions, and experiences . Brands that tell authentic stories stand out and build loyalty because customers can relate to them. Here’s why storytelling is a game-changer for your b...

Discover how to build a career in ESG consulting. Learn the essential skills, strategies, and opportunities in the fast-growing world of sustainability consulting. Why ESG Consulting is the Career of the Future 🌍 Sustainability is no longer just a corporate buzzword —it’s a business necessity . As companies face increasing pressure from investors, regulators, and consumers to adopt responsible business practices, the demand for ESG consultants has skyrocketed. But what does it take to become a successful ESG consultant ? Whether you're a seasoned professional looking to transition into sustainability consulting or just starting your career, this guide will walk you through: ✅ The role of an ESG consultant ✅ The key skills you need to develop ✅ How to prepare for and enter the field ✅ The best resources to boost your expertise What Does an ESG Consultant Do? 🤔 An ESG consultant helps businesses develop, implement, and communicate sustainable strategies that align with environme...

Learn how empathy strengthens brand loyalty. Discover why understanding your customer’s needs is key to creating lasting, meaningful connections. How Understanding Your Customer Builds Authentic Relationships Have you ever had an experience with a brand that made you feel truly understood? Maybe it was a company that anticipated your needs, responded in a way that felt personal, or simply made you feel heard. That’s the power of empathy in business. Understanding your customer isn’t just a feel-good concept—it’s a strategic advantage . Brands that prioritize empathy create stronger connections, increase trust, and build long-term loyalty. In today’s digital age, where people are bombarded with generic marketing messages, those that genuinely care stand out. Let’s dive into why customer empathy is essential and how you can apply it to build lasting relationships. What is Customer Empathy? Customer empathy is the ability to put yourself in your customers’ shoes , understand their needs,...

Discover why effective communication is the backbone of ESG success. Learn how to engage stakeholders, build trust, and amplify sustainability efforts. Why ESG Communication is the Key to Business Success You’ve probably heard the phrase "actions speak louder than words" —but when it comes to ESG (Environmental, Social, and Governance), actions need the right words to be understood, trusted, and valued . Even companies with solid ESG initiatives struggle if they fail to communicate their efforts effectively . Without clear messaging, stakeholders may misunderstand a company’s intentions, question its credibility, or worse—accuse it of greenwashing . So how do businesses ensure their ESG commitments resonate, inspire, and build trust ? That’s what this article is all about! The Role of Communication in ESG: Why It Matters 1. Trust is Everything 🏆 Stakeholders—whether investors, customers, employees, or regulators —won’t just take a company’s word for it. They need clear, tran...

Discover why brand humanization is essential in today’s market. Learn how to build real connections that foster trust, loyalty, and long-term success. Why Humanizing Your Brand is the Key to Lasting Connections Imagine for a moment that your brand is a real person. What would they sound like? How would they make people feel? Would they be friendly, inspiring, or trustworthy? If you can’t answer these questions, it’s time to rethink how your business connects with people. Today’s customers don’t just buy products or services—they buy experiences, emotions, and values. They seek brands that feel real , brands that align with their beliefs and treat them like human beings rather than transactions. This is where brand humanization comes in. What is Brand Humanization? Brand humanization is the process of making your brand more relatable, emotional, and personal. It’s about going beyond business jargon, automated responses, and corporate walls to engage with your audience in a meaningful, ...

Discover the fundamentals of ESG—why Environmental, Social, and Governance practices are crucial for businesses today and how they impact reputation and success. Why ESG Matters More Than Ever in the Corporate World If you’ve been paying attention to the business landscape, you’ve probably heard the term ESG thrown around a lot. But what exactly does it mean, and why does it matter so much? ESG stands for Environmental, Social, and Governance , three pillars that determine a company’s commitment to sustainable and ethical business practices. Investors, consumers, and employees are increasingly using ESG factors to decide where to invest, what to buy, and where to work. Companies that embrace ESG aren’t just ticking compliance boxes—they’re building long-term resilience , improving reputation , and driving real impact . Let’s break down what ESG is all about and why it should be a top priority for every business today. What is ESG? A Closer Look at the Three Pillars 🌿 1. Environmenta...

Discover how internal marketing fosters resilience, adaptability, and agility within organizations, helping employees thrive in changing environments. How Internal Marketing Creates a More Resilient and Agile Workforce Is Your Workforce Ready for Change? The business world is faster and more unpredictable than ever . Companies that can adapt quickly to new challenges, disruptions, and industry shifts are the ones that survive and thrive. However, adaptability isn’t just about strategy —it’s about people . 📌 Why resilience and agility matter in the workplace: Agile organizations are 1.5x more likely to outperform competitors financially. Only 36% of employees feel their company prepares them well for change. Companies with strong internal communication see 30% higher employee adaptability . A strong internal marketing strategy ensures employees understand change, embrace challenges, and develop the resilience needed to thrive in any business environment. Let’s explore how internal m...

Discover how to use storytelling in ads to capture attention, engage your audience, and boost conversions—without feeling like just another ad. How to Use Storytelling in Ads to Grab Attention and Drive Sales Most ads fail because they’re boring. ❌ “Buy now!” ❌ “Limited-time discount!” ❌ “Our product is the best!” People scroll past these ads because they sound like every other ad . But when you use storytelling , your ad becomes something people actually want to read, watch, and engage with . So, how do you craft a story-driven ad that captures attention and converts ? Let’s break it down. 1. Why Storytelling Works Better Than Traditional Ads People don’t connect with sales messages —they connect with stories . ✅ Why storytelling makes ads more effective: It grabs attention – Stories stand out in a sea of generic ads. It creates an emotional connection – People remember how a story made them feel. It increases conversions – When customers relate to the story, they are more likely ...