The Power of Reciprocity in Sales: How Giving First Leads to More Deals
Discover how the principle of reciprocity in sales can help you build trust, influence buyers, and close more deals. Learn how giving first leads to winning more clients. Why Reciprocity is a Game-Changer in Sales 🚀 People are naturally wired to return favors. Think about it: ✔️ When someone gives you a thoughtful gift, you feel obligated to give back. ✔️ If a friend buys you coffee, you’ll likely return the favor next time. ✔️ When a company offers free value, you’re more likely to do business with them. This is called the principle of reciprocity , a psychological trigger that makes people want to give back when they receive something valuable. 💡 In sales, using reciprocity the right way can: ✔️ Build instant trust and rapport with prospects. ✔️ Make buyers feel obligated to return the favor by choosing you. ✔️ Reduce resistance and make closing deals easier. But here’s the problem— most salespeople only focus on asking, not giving. ❌ They push for the sale without offering anythin...