Reginaldo Osnildo, PhD

Understanding consumer psychology helps brands influence buying decisions. Learn how emotions, trust, and branding shape customer choices. Why Understanding Consumer Psychology is the Key to More Sales People don’t always buy based on logic. Emotions, perceptions, and subconscious triggers play a huge role in consumer behavior. 🚀 95% of purchasing decisions happen in the subconscious mind 🚀 Brands that use emotional marketing see 2x higher customer loyalty 🚀 Customers are 60% more likely to buy from brands they trust Think about the last product you bought. Was it the cheapest option, or did you buy from a brand you trust? Brands like Apple, Nike, and Coca-Cola don’t just sell products; they tap into deep psychological triggers that make customers feel connected to them . So, how do you use consumer psychology to increase brand loyalty, influence purchasing decisions, and grow your business ? Let’s dive in. 1. How Consumer Psychology Shapes Buying Decisions Consumer behavior is in...

Branding isn’t just about logos—it’s about psychology. Learn how emotions, colors, and messaging shape customer perception and influence buying decisions. Why Branding is More About Psychology Than Design A great brand isn’t just a name or a logo—it’s a feeling, a perception, and an experience . Successful brands use psychology to create trust, loyalty, and desire , making customers choose them over competitors . 🧠 95% of buying decisions happen in the subconscious mind 🎨 Color increases brand recognition by up to 80% ❤️ Emotionally connected customers are 60% more likely to buy from a brand Think about the brands you love . You don’t just buy their products—you feel emotionally connected to them. 🚀 Apple = Innovation & Exclusivity 🚀 Nike = Motivation & Strength 🚀 Coca-Cola = Happiness & Nostalgia So, how can you use psychology to build a brand that people trust and love ? Let’s dive in. 1. How Branding Affects Customer Psychology Branding is the art of shaping how p...

Discover the psychology behind brand archetypes and how they shape consumer behavior. Learn how to use archetypes to build deeper brand connections. The Psychology Behind Brand Archetypes Have you ever wondered why some brands feel like they just get you ? Why do we instinctively trust Apple to be innovative, Nike to inspire greatness, or Dove to promote self-care? The answer lies in the psychology of brand archetypes —a powerful branding framework that taps into universal human emotions and subconscious desires . Brand archetypes aren’t just marketing tactics; they are deeply rooted in Jungian psychology and have been shaping how we connect with brands for decades. In this article, we’ll break down the psychological foundations of archetypes and show you why they are so effective in branding. Carl Jung’s Theory of Archetypes: The Foundation of Branding Psychology To understand why archetypes work, we need to go back to Carl Jung , the Swiss psychologist who developed the concept of t...