Tailoring Your Stories for Every Step of the Customer Journey
Discover how to craft the perfect sales story for every stage of the customer journey—awareness, consideration, and decision—to drive conversions. Tailoring Your Stories for Every Step of the Customer Journey Not all customers are in the same place when they interact with your brand. Some are just learning about you, while others are on the edge of making a purchase . But if you tell the same story to everyone , you risk losing engagement. That’s why storytelling should be tailored to where your customer is in their buying journey. So, how do you craft the right story for every stage of the funnel ? Let’s break it down. 1. Why Storytelling Needs to Change at Each Stage Your customers go through three main stages before making a purchase: ✅ Awareness – They realize they have a problem but aren’t sure what the solution is. ✅ Consideration – They’re exploring options and comparing products. ✅ Decision – They’re ready to buy but need reassurance. Each stage requires a different type o...