The Role of Brand Perception: How to Shape How Customers See You
Brand perception determines how customers feel about your business. Learn how to shape a positive brand image and build trust, loyalty, and sales. Why Brand Perception Defines Your Business Success Your brand isn’t just what you say it is —it’s how customers perceive it . 🚀 77% of consumers buy from brands they trust 🚀 A strong brand perception increases customer loyalty by 60% 🚀 84% of people say brand reputation influences their purchasing decisions Think about companies like Tesla, Nike, and Amazon —they’ve shaped their brand perception in a way that creates trust, excitement, and loyalty . So, how do you influence how customers perceive your brand and make sure it aligns with your goals? Let’s dive in. 1. What is Brand Perception? (And Why It’s Not What You Think) Brand perception is how customers feel about your brand based on their experiences, interactions, and emotions. ✔️ It’s shaped by your branding, messaging, and customer service ✔️ It’s influenced by online reviews, w...