Is Your Archetype Strategy Working? How to Measure Success
Learn how to measure the effectiveness of your brand archetype strategy. Discover key performance indicators (KPIs) to track brand alignment and customer engagement. Why Measuring Your Brand Archetype Strategy is Crucial Choosing a brand archetype is just the beginning. The real challenge? Making sure it works. A strong brand archetype should: ✅ Differentiate you from competitors ✅ Create emotional connections with customers ✅ Drive engagement, loyalty, and sales But how do you know if your archetype is truly resonating with your audience? This guide will show you how to measure the success of your brand archetype strategy —and what to do if it’s not working. 🚀 Step 1: Define Your Brand Archetype’s Core Objectives Before you measure success, you need to know what success looks like for your brand archetype. Ask yourself: ✔ What emotions should my brand evoke? ✔ How should customers perceive my brand? ✔ What actions do I want customers to take? Example Goals for Different Archetypes...