Reginaldo Osnildo, PhD

Learn how to create powerful sales messages that focus on customer benefits, not just features. Sell value, not price, and increase conversions today! Why Customers Don’t Care About Features (Until You Do This) 🎯 Have you ever tried selling a product by listing its features, only to see the customer lose interest? That’s because features alone don’t sell —benefits do. Customers don’t care about what your product does . They care about how it helps them . For example: ❌ Feature: "Our software has an AI-powered automation system." ✅ Benefit: "Save 10 hours per week with AI automation, so you can focus on growing your business." See the difference? The second message connects with the customer’s real needs . If you want to increase sales and stop competing on price , you need to master the art of value-driven messaging . Let’s break it down! 🚀 Step 1: Understand the Difference Between Features & Benefits 🔹 Feature = What a product is or has 🔹 Benefit = Wha...

Learn how to identify and communicate the real value of your product or service. Stop competing on price and start winning loyal customers today! Why Customers Don’t See the Value of Your Product (And How to Fix It) 💡 Have you ever had a potential customer hesitate because they thought your product was “too expensive”? Or worse, they went with a cheaper competitor , even though you knew your solution was better? It’s not always about price— it’s about perceived value. Customers don’t buy products. They buy solutions to their problems and the benefits that come with them. If they can’t see the value in what you offer, they’ll go with the cheapest option. So, how do you identify and communicate the true value of your product or service? Let’s break it down step by step. 🚀 What Makes a Product Valuable? 🤔 Value is not just about what your product does. It’s about how it improves the customer’s life or business. The value of a product comes from: ✅ Solving a problem – Does it elim...