Reginaldo Osnildo, PhD

Learn how to audit and improve your external communication strategy to ensure your brand message reaches the right audience effectively. How Effective is Your External Communication? Your business may have amazing products and services , but if your external communication isn’t clear, consistent, and reaching the right audience, you’re losing opportunities. Many brands assume they are communicating effectively, only to find that: 🚫 Customers are confused about what they offer. 🚫 Marketing messages aren’t resonating with the target audience. 🚫 Social media and ads aren’t driving engagement or conversions. If you’re struggling with low brand awareness, weak engagement, or poor conversion rates , it’s time for an external communication audit . Let’s explore how to assess and improve your brand’s communication to maximize impact and customer connection. What is an External Communication Audit? An external communication audit evaluates how your brand interacts with: Customers Prospect...

Learn how to integrate brand archetypes into your content marketing strategy. Discover how to create engaging, consistent, and emotionally driven content that resonates with your audience. Why Brand Archetypes Are the Secret to Effective Content Marketing Content marketing is about more than just creating blog posts or social media updates —it’s about telling a story that connects with your audience on an emotional level . A well-executed content strategy should: ✅ Strengthen brand recognition and authority ✅ Engage and retain customers through storytelling ✅ Create a consistent and compelling brand identity And one of the most powerful tools to ensure your content aligns with your brand identity? Brand archetypes. By using archetypes to guide your content strategy , you create a voice, personality, and messaging style that deeply resonates with your audience. In this guide, you’ll learn how to leverage brand archetypes to build an effective and emotionally engaging content marketing ...