Reginaldo Osnildo, PhD

Want to close more sales without being aggressive? Learn the psychology behind how people make buying decisions and use it to sell naturally. Why Do People Really Buy? (Hint: It’s Not Just Logic!) Most people think customers buy based on logic —comparing features, reading specs, and making rational decisions. 🚨 But the truth? People buy based on EMOTION and justify it with logic later. ✔️ They buy because they FEEL excited, safe, or in control. ✔️ They buy because they TRUST the person selling. ✔️ They buy because they don’t want to miss out. 🚀 If you understand how people make buying decisions, you can sell effortlessly—without pressure. Let’s break down the psychology of selling so you can close more deals with confidence. Step 1: Build Instant Trust (People Buy from Those They Trust) If a customer doesn’t trust you , it doesn’t matter how good your product is—they won’t buy. 💡 How to Build Trust Fast: ✔️ Be honest. If your product isn’t the best fit, say so. ✔️ Show social proo...

Selling isn’t about pressure—it’s about psychology. Learn how to use trust, emotion, and social proof to make customers say “yes” with ease. Why People Buy (It’s Not What You Think!) Most people think customers buy based on logic and facts. But the truth? Buying decisions are driven by emotion and justified by logic. Think about it: ✅ People don’t buy a car because of its specs—they buy because they want status, comfort, or safety. ✅ People don’t buy gym memberships just for exercise—they buy because they want confidence, energy, or a better body. 💡 If you understand sales psychology, you can make buying feel natural—without pressure. Let’s dive into how to use psychology to sell more effortlessly. Step 1: Build Trust First, Sell Second People buy from those they trust. If they don’t trust you, it doesn’t matter how great your offer is. 💡 Ways to Build Trust Quickly: ✔️ Be honest: Don’t overpromise—set realistic expectations. ✔️ Show authority: Share testimonials, case studies, o...