Reginaldo Osnildo, PhD

Discover how internal marketing enhances employee loyalty, reduces turnover, and fosters a workplace culture where employees feel valued and committed. How Internal Marketing Increases Employee Loyalty and Reduces Turnover Are Your Employees Thinking About Leaving? Employee turnover is one of the biggest challenges businesses face today. High turnover not only increases hiring costs but also lowers team morale, disrupts productivity, and weakens company culture . 📌 The reality of employee turnover: 47% of employees are actively looking for new job opportunities. Replacing an employee costs between 50% and 200% of their salary . Companies with high engagement levels see 59% lower turnover rates . A strong internal marketing strategy creates an environment where employees feel valued, connected, and motivated to stay long-term . Let’s explore how internal marketing can help companies build loyalty and reduce turnover. Why Internal Marketing is Key to Employee Retention Employees lea...

Discover how internal marketing fosters employee loyalty, engagement, and long-term commitment by strengthening workplace culture and communication. The Role of Internal Marketing in Strengthening Employee Loyalty Is Your Company Investing in Employee Loyalty? Many companies focus heavily on customer marketing , but they often overlook a crucial audience— their employees . Internal marketing is the key to building an engaged workforce, reducing turnover, and strengthening company culture . 📌 Why internal marketing matters: Highly engaged employees are 87% less likely to leave a company. Organizations with strong internal marketing experience up to 23% higher profitability . Employees who feel valued and informed are more likely to become brand advocates. If your company’s internal marketing strategy is weak—or nonexistent—you’re missing a huge opportunity to build employee loyalty and increase retention . So, how can internal marketing turn employees into dedicated, motivated, and lo...