How to Create Characters Your Customers Will Love
Discover how to build relatable, engaging characters in your sales storytelling to connect emotionally with your audience and boost conversions. How to Create Characters Your Customers Will Love A great story isn’t just about what happens—it’s about who it happens to . The most memorable sales stories feature characters that audiences can relate to, root for, and see themselves in . Think about it: Would you rather hear about a random product feature or a real person struggling with a problem and finding a solution ? In sales storytelling, the customer is the hero —and your job is to create a compelling character that mirrors their experiences, challenges, and aspirations. So, how do you create characters that your customers truly care about? Let’s dive in. 1. Understand Your Audience Before Creating Your Character Before you start crafting a character, you need to know who you’re talking to . 💡 Ask yourself: Who is my target customer? What are their biggest pain points? What emotion...