Reginaldo Osnildo, PhD

Discover how internal marketing turns employees into brand advocates, strengthens brand loyalty, and improves business reputation from the inside out. How Internal Marketing Enhances Employee Advocacy and Brand Loyalty Are Your Employees Your Biggest Brand Advocates? Most companies focus on external marketing , but they often forget that their most powerful brand ambassadors are their own employees. When employees genuinely believe in the company’s mission and culture , they naturally promote the brand , boosting credibility and trust. 📌 Why employee advocacy matters: 92% of consumers trust recommendations from people over corporate advertisements. Brands with engaged employees experience 23% higher profitability . Companies with strong employee advocacy see a 5x increase in brand reach . A strong internal marketing strategy ensures employees understand, trust, and actively promote the company’s values and brand message . Let’s explore how internal marketing can transform employees...

Discover how internal marketing turns employees into brand advocates, boosting company reputation, employee engagement, and business success. How Internal Marketing Drives Employee Advocacy and Brand Loyalty Are Your Employees Your Biggest Brand Advocates? Companies invest millions in external marketing to attract customers, but what about the people inside the company? Employees can be a company’s greatest marketing asset —or its biggest liability. 📌 Why employee advocacy matters: 90% of consumers trust recommendations from employees over corporate messages. Employee-shared content generates 8x more engagement than content shared by brands. Companies with strong internal marketing experience 30% higher employee retention . A strong internal marketing strategy ensures employees feel informed, engaged, and motivated to advocate for the company. Let’s explore how internal marketing turns employees into powerful brand ambassadors . What is Employee Advocacy and Why Does It Matter? ...