How to Conduct a Marketing ROI Audit and Maximize Your Budget
Learn how to audit your marketing ROI, cut wasteful spending, and maximize your budget for higher profits and sustainable growth. Are You Wasting Money on Marketing That Doesn’t Work? Marketing is essential for business growth—but are you tracking what’s actually working? 🚫 Are you investing in ads that don’t generate real leads or sales ? 🚫 Do you have high traffic but low conversions ? 🚫 Is your marketing budget being spent without clear ROI tracking ? A marketing ROI audit helps you: ✅ Identify which campaigns drive the most revenue . ✅ Eliminate wasteful marketing expenses . ✅ Reallocate budget to high-performing channels . Let’s dive into how to analyze, optimize, and maximize your marketing ROI . Step 1: Understand Marketing ROI (Return on Investment) Marketing ROI measures how much profit your marketing generates compared to what you spend. ✅ How to Calculate Marketing ROI R O I = R e v e n u e G e n e r a t e d − M a r k e t i n g C o s t s M a r k e t i n g C o s t s × 1...