Reginaldo Osnildo, PhD

Discover how ESG influences consumer behavior and brand loyalty. Learn how businesses can align sustainability efforts with customer expectations to drive sales. Why ESG Matters to Today’s Consumers 📢 Sustainability is no longer just a corporate responsibility —it’s a customer expectation . Consumers are making purchasing decisions based on a brand’s Environmental, Social, and Governance (ESG) commitments , and companies that fail to meet these expectations risk losing brand loyalty and market share . 📢 Why customers care about ESG: ✔️ Ethical Sourcing – 73% of global consumers are willing to pay more for sustainable products ✔️ Transparency & Trust – Customers expect brands to prove their ESG commitments ✔️ Social Impact – Consumers prefer companies that support ethical labor and diversity initiatives ✔️ Climate Consciousness – Younger generations prioritize eco-friendly brands 💡 Example: Nike’s Move to Zero campaign focuses on sustainable materials and carbon neutrality,...

Learn how ESG influences consumer behavior and purchasing decisions. Discover why sustainability, ethics, and social responsibility are now key factors in brand loyalty. Why ESG is Reshaping Consumer Behavior 📢 Consumers today are not just buying products—they’re buying into brands that align with their values . As sustainability awareness grows, Environmental, Social, and Governance (ESG) factors are playing a major role in purchasing decisions . Companies that embrace ESG are gaining customer trust, increasing sales, and building long-term loyalty . 📢 How ESG influences consumer behavior: ✔️ Sustainability is a decision-making factor – 76% of global consumers prefer brands with strong ESG commitments ✔️ Ethical sourcing impacts brand loyalty – Consumers demand transparency in supply chains and labor practices ✔️ ESG strengthens emotional brand connections – People want to support businesses that share their values ✔️ Greenwashing leads to backlash – Consumers are holding brand...