The Secret to Selling Anything: Focus on Value, Not Price
Struggling to sell without lowering your price? Learn how to shift the conversation from cost to value so customers see why your product is worth it. Why Customers Say “It’s Too Expensive” (And How to Fix It) You’ve explained your product, and the customer responds with: 🛑 “That’s too expensive.” 🛑 “I can find something cheaper.” 🛑 “I don’t have the budget for this.” Many salespeople panic and drop the price immediately. But here’s the truth: 🚀 People don’t buy based on price—they buy based on perceived value. If they believe what you’re offering is worth it , they’ll find a way to pay for it. Let’s dive into how to sell based on value—not price. Step 1: Stop Competing on Price The worst thing you can do? Try to be the cheapest option. 💡 Why Competing on Price is a Bad Idea: ❌ It lowers your profit margins. ❌ It makes your product seem lower quality. ❌ It trains customers to expect discounts. ✅ Instead of being the cheapest, be the best at solving their problem. 🚀 Customers pay ...