Reginaldo Osnildo, PhD

Learn how to measure your marketing ROI, identify profitable strategies, and optimize campaigns for better results. Stop wasting budget and start maximizing returns! Are Your Marketing Efforts Actually Paying Off? You’re spending money on ads, content, social media, and email campaigns—but how do you know if it’s actually generating a profit ? Many businesses guess rather than measure, leading to: 🚫 Wasted budget on low-performing campaigns. 🚫 Misguided marketing decisions. 🚫 A lack of clarity on what’s truly driving revenue. The key to maximizing profitability is understanding and optimizing your Marketing Return on Investment (ROI) . Let’s break down how to calculate it, improve it, and make smarter marketing decisions . What is Marketing ROI? Marketing ROI (Return on Investment) measures how much revenue your marketing campaigns generate compared to what you spent . 🔹 Basic ROI Formula: ROI = ( Revenue from Marketing − Marketing Costs Marketing Costs ) × 1...

Discover how leveraging brand archetypes can increase your marketing ROI. Learn how emotional branding and storytelling drive engagement, loyalty, and conversions. Why Brand Archetypes Improve Marketing ROI Marketing is all about connecting with your audience —but most brands struggle to cut through the noise. That’s where brand archetypes come in. A strong archetype makes your brand: ✅ Easily recognizable ✅ More emotionally engaging ✅ More consistent across all marketing efforts And guess what? Emotionally engaged customers spend more and stay loyal longer , leading to higher ROI on your marketing efforts . In this guide, we’ll show you how to use brand archetypes to improve your marketing performance and increase your return on investment (ROI). 🚀 Step 1: Choose an Archetype That Resonates with Your Audience The first step in boosting your marketing ROI with archetypes is choosing one that deeply connects with your audience. Examples of Archetypes That Drive Conversions ...