Reginaldo Osnildo, PhD

You’ve got the mindset, methods, and motivation. Now it’s time to take action and become the radio sales leader your station needs. Hey! Reginaldo Osnildo here — and today, I want to leave you with a simple but powerful message: Everything you need to sell more, grow your station, and build your career is already in your hands. That’s right. You don’t need to wait for better leads. You don’t need a perfect CRM. You don’t need to work for the biggest station in the country. What you need is focus, consistency, and the decision to act. Let’s wrap up with a quick review of the tools now in your toolbox — and the mindset that turns knowledge into real results. 1. You Know How to Find the Right Clients You’ve defined your ideal advertiser profile. You know how to approach small and big businesses. You’ve learned how to speak directly to their goals and pain points. No more random calls. No more wasted time. Now, every move is intentional. 2. You Know How to Pitch ...

Learn how to handle sales objections with confidence. Discover proven techniques to turn resistance into opportunity and close more deals. Why Objections Are a Good Thing in Sales 🚀 Hearing objections doesn’t mean you’re losing the sale—it means the prospect is engaged. If they weren’t interested, they’d just ignore you, right? But here’s what most salespeople do when faced with objections: ❌ They panic and try to close too soon. ❌ They get defensive and argue with the prospect. ❌ They walk away, assuming the deal is dead. 💡 The best salespeople don’t fear objections—they embrace them. When you master handling objections, you will: ✔️ Build trust instead of creating friction. ✔️ Keep the conversation going instead of shutting it down. ✔️ Turn concerns into opportunities and close more deals. In this article, you’ll learn: ✅ The biggest mistakes salespeople make when handling objections. ✅ The 5 most common sales objections (and how to overcome them). ✅ A proven framework to handle an...

Learn the power of strategic follow-ups in sales and negotiation. Discover proven techniques to convert cold leads into paying customers and increase your closing rate. Why Following Up is the Secret to Closing More Deals 🚀 Most deals aren’t lost because of price or competition—they’re lost because there was no follow-up. Studies show that: ✔️ 80% of sales require at least five follow-ups to close. ✔️ 44% of salespeople give up after just one follow-up. ✔️ 63% of people who request information won’t buy for at least three months. 💡 This means that if you’re not following up consistently, you’re leaving money on the table. But here’s the challenge— most salespeople don’t know how to follow up the right way. ❌ They send generic “just checking in” emails that get ignored. ❌ They follow up too aggressively and push the prospect away. ❌ They give up too soon when the customer simply needed more time. In this article, you’ll learn: ✅ The biggest follow-up mistakes that cost you sales ✅ A ...