Reginaldo Osnildo, PhD

Discover how internal marketing helps companies manage change, improve adaptability, and keep employees engaged during transitions and business evolution. How Internal Marketing Drives Organizational Change and Adaptability Is Your Company Struggling to Adapt to Change? Change is inevitable in business—whether it’s a new strategy, restructuring, leadership shifts, or digital transformation . However, most change initiatives fail because employees feel confused, disengaged, or resistant . 📌 Why change management needs internal marketing: 70% of change initiatives fail due to poor communication and resistance. Only 30% of employees feel their organization effectively supports change. Companies with strong internal marketing are 3.5x more adaptable to industry shifts. A well-executed internal marketing strategy ensures that employees understand, support, and adapt to organizational changes —leading to smoother transitions and long-term success . Let’s explore how internal marketing ...

Learn how to manage organizational change with clear internal communication strategies that reduce uncertainty, increase employee buy-in, and ensure a smooth transition. Navigating Change: How to Communicate Organizational Shifts Effectively Is Poor Communication Sabotaging Your Company’s Change Initiatives? Change is inevitable—whether it’s a merger, leadership transition, restructuring, or new technology adoption . However, 70% of organizational change efforts fail —and poor internal communication is one of the main reasons why. 📌 The impact of ineffective change communication: Employees resist change due to confusion and uncertainty. Morale drops when teams feel left in the dark. Productivity declines as unclear expectations slow down workflows. Top talent leaves if they feel disconnected from company direction. On the other hand, companies that communicate change effectively are 3.5 times more likely to outperform their competitors. So, how can businesses ensure employees un...