Reginaldo Osnildo, PhD

Discover the 12 brand archetypes and find out which one best represents your business. Learn how to build an authentic brand identity with emotional impact. Why Brand Archetypes Are Essential for Your Business Have you ever noticed how some brands feel instantly familiar ? The moment you see their logo, hear their slogan, or watch their ad, you know exactly who they are and what they stand for. That’s not luck—it’s strategy. Successful brands build their identity around brand archetypes —universal personalities rooted in psychology that make businesses more recognizable, relatable, and emotionally engaging . In this article, we’ll break down the 12 main brand archetypes , provide examples of brands using them successfully, and help you identify which one best fits your business . The 12 Brand Archetypes (With Examples!) Brand archetypes are based on Carl Jung’s theory that certain character types appear in every culture, story, and myth. These archetypes shape how people perceive the...

Learn the psychology behind customer decision-making and how to use it to sell more effectively. Master value-based selling and increase conversions today! Why Do People Really Buy? The Psychology Behind Value-Based Selling 🧠 Have you ever wondered why some customers happily pay premium prices while others hesitate over small price differences? The answer isn’t just about affordability—it’s about perceived value and consumer psychology . People don’t make purely logical buying decisions. In fact, emotions, biases, and mental shortcuts play a massive role in purchasing behavior. When you understand how psychology influences customer decisions, you can position your product or service more effectively —not by lowering prices, but by increasing perceived value. Let’s break down the key psychological principles that impact buying behavior and how you can use them to sell smarter . 1️⃣ Utility Theory: People Buy Based on Expected Value 💡 What It Means: Consumers assess a purchase based...