The Science of Customer Loyalty: How to Keep Customers Coming Back
Loyal customers spend more and refer others. Learn how to build brand loyalty, increase retention, and turn customers into lifelong fans. Why Customer Loyalty is the Key to Long-Term Business Success Most brands focus on getting new customers , but the real key to growth is keeping them . 🚀 65% of a company’s revenue comes from repeat customers 🚀 Loyal customers spend 67% more than new customers 🚀 It costs 5x more to attract a new customer than to keep an existing one Think about Apple, Amazon, and Starbucks —their customers don’t just buy from them once. They keep coming back, spending more, and recommending them to others . So, how do you build strong customer loyalty and create brand superfans ? Let’s dive in. 1. What is Customer Loyalty? (And Why It Matters More Than Ever) Customer loyalty means that people consistently choose your brand over competitors , even if other options are available. A loyal customer: ✔️ Buys from you repeatedly ✔️ Chooses your brand even when competito...