Finding the Right Clients: How to Attract Businesses That Care About ESG 🌍💼
Discover how ESG consultants can find and attract conscious clients. Learn prospecting strategies to connect with businesses that prioritize sustainability. Why Finding the Right ESG Clients Matters If you’re an ESG consultant or planning to become one, you know that not every company truly values sustainability . Some businesses just want ESG for PR reasons ( greenwashing alert! 🚨), while others are genuinely committed to making a difference. So, how do you find clients that align with your values and need your expertise? 🔎 The key is strategic prospecting. Finding the right clients ensures that your work has real impact and that your consulting business thrives in the long run. Let’s dive into how to identify, attract, and connect with businesses that genuinely care about ESG. Step 1: Identify Your Ideal ESG Client 🎯 Before you start prospecting, define who you want to work with . Consider: ✔️ Industry – Some industries (e.g., finance, energy, retail) face higher ESG press...