The 12 Timeless Archetypes That Supercharge Your Sales Stories
Discover the 12 storytelling archetypes and how to use them to create compelling sales narratives that resonate with your audience and drive conversions. The 12 Timeless Archetypes That Supercharge Your Sales Stories Every great story follows a pattern —one that has been used for centuries to capture attention, create emotional connections, and inspire action . These patterns are called storytelling archetypes , and when you use them in sales, they make your message instantly relatable and compelling . Why? Because people recognize these character types instinctively —they feel familiar, trustworthy, and engaging. So, how can you use the 12 timeless archetypes to craft sales stories that resonate and convert ? Let’s dive in. 1. The Hero: The Customer’s Journey to Success 💡 Who they are: The classic underdog who overcomes obstacles to achieve greatness. 🚀 How to use this in sales: Position your customer as the hero , facing a challenge. Show how your product helps them succeed . Ma...