Reginaldo Osnildo, PhD

Understanding consumer psychology helps brands influence buying decisions. Learn how emotions, trust, and branding shape customer choices. Why Understanding Consumer Psychology is the Key to More Sales People don’t always buy based on logic. Emotions, perceptions, and subconscious triggers play a huge role in consumer behavior. 🚀 95% of purchasing decisions happen in the subconscious mind 🚀 Brands that use emotional marketing see 2x higher customer loyalty 🚀 Customers are 60% more likely to buy from brands they trust Think about the last product you bought. Was it the cheapest option, or did you buy from a brand you trust? Brands like Apple, Nike, and Coca-Cola don’t just sell products; they tap into deep psychological triggers that make customers feel connected to them . So, how do you use consumer psychology to increase brand loyalty, influence purchasing decisions, and grow your business ? Let’s dive in. 1. How Consumer Psychology Shapes Buying Decisions Consumer behavior is in...

Branding isn’t just about logos—it’s about psychology. Learn how emotions, colors, and messaging shape customer perception and influence buying decisions. Why Branding is More About Psychology Than Design A great brand isn’t just a name or a logo—it’s a feeling, a perception, and an experience . Successful brands use psychology to create trust, loyalty, and desire , making customers choose them over competitors . 🧠 95% of buying decisions happen in the subconscious mind 🎨 Color increases brand recognition by up to 80% ❤️ Emotionally connected customers are 60% more likely to buy from a brand Think about the brands you love . You don’t just buy their products—you feel emotionally connected to them. 🚀 Apple = Innovation & Exclusivity 🚀 Nike = Motivation & Strength 🚀 Coca-Cola = Happiness & Nostalgia So, how can you use psychology to build a brand that people trust and love ? Let’s dive in. 1. How Branding Affects Customer Psychology Branding is the art of shaping how p...