How Internal Marketing Drives Organizational Change and Adaptability
Discover how internal marketing helps companies manage change, improve adaptability, and keep employees engaged during transitions and business evolution. How Internal Marketing Drives Organizational Change and Adaptability Is Your Company Struggling to Adapt to Change? Change is inevitable in business—whether it’s a new strategy, restructuring, leadership shifts, or digital transformation . However, most change initiatives fail because employees feel confused, disengaged, or resistant . 📌 Why change management needs internal marketing: 70% of change initiatives fail due to poor communication and resistance. Only 30% of employees feel their organization effectively supports change. Companies with strong internal marketing are 3.5x more adaptable to industry shifts. A well-executed internal marketing strategy ensures that employees understand, support, and adapt to organizational changes —leading to smoother transitions and long-term success . Let’s explore how internal marketing ...