Reginaldo Osnildo, PhD

Want to sell more? Learn how to identify and understand your ideal customer so you can sell with confidence and ease. Who Is Your Customer? (Hint: It’s Not Everyone!) One of the biggest mistakes new salespeople make is trying to sell to everyone. They believe that casting a wide net will increase their chances of making a sale. But here’s the truth: 🚫 If you try to sell to everyone, you’ll end up selling to no one. 🚫 Why? Because not everyone is your customer. People buy things based on their specific needs, desires, and problems. If you don’t know who you’re talking to, your message will feel generic and forgettable. In this article, we’ll break down how to find, understand, and connect with your ideal customer —so you can sell more effectively (without feeling pushy or salesy). Why Understanding Your Customer Is So Important Imagine you’re selling running shoes. Would you use the same sales pitch for: 🏃‍♂️ A marathon runner who competes professionally? 👩‍👩‍👦 A mom who wants...

Sales don’t have to be complicated! Learn how to sell naturally and confidently with these simple, practical steps. Selling Doesn’t Have to Be Hard! Here’s How to Make It Easy If the word sales makes you nervous, you’re not alone. A lot of people think selling means pushing products, being overly persuasive, or tricking people into buying things they don’t need. But that’s not real sales. Selling, at its core, is simply helping someone find a solution to a problem they already have. And guess what? You do this every day without even realizing it! Ever recommended a great restaurant to a friend? That’s selling. Ever convinced someone to watch your favorite TV show? That’s selling. Ever suggested a better way to complete a task at work? That’s selling too. Sales is everywhere, and the easier you make it, the more natural it becomes. So, if you’ve never sold before (or think you’re bad at it), let’s break it down into a simple, step-by-step process that works for anyone. What Does It M...