Reginaldo Osnildo, PhD

Discover how internal marketing improves crisis communication, builds employee trust, and ensures business stability during challenging times. How Internal Marketing Strengthens Crisis Communication and Employee Trust Is Your Company Prepared for a Crisis? A crisis—whether it’s financial instability, leadership changes, PR scandals, or global disruptions —can shake an organization to its core. When communication is unclear, inconsistent, or mishandled , employees lose trust , productivity drops, and company morale suffers. 📌 The importance of crisis communication: 69% of employees say leadership transparency directly impacts trust. Companies with strong crisis communication recover 2x faster than those with weak internal messaging. Only 40% of employees feel confident that their company communicates well during a crisis. A strong internal marketing strategy ensures that during crises, employees stay informed, engaged, and reassured —helping the company navigate challenges with sta...

Learn how to build a strong crisis communication strategy that keeps employees informed, calm, and engaged during difficult times. Crisis Communication: Keeping Your Workforce Informed and Confident Is Your Company Prepared for a Crisis? When a crisis hits—whether it’s economic downturns, cybersecurity breaches, PR disasters, leadership changes, or global emergencies — how a company communicates internally can make or break its future . 📌 The dangers of poor crisis communication: Misinformation spreads quickly , leading to panic and confusion. Employees lose trust in leadership due to vague or inconsistent messages. Productivity plummets as employees become distracted and uncertain. Top talent leaves if they feel the company is unstable or directionless. On the flip side, companies that communicate effectively during crises retain employee trust, maintain engagement, and emerge stronger . So, how can organizations create a clear, structured internal crisis communication plan ? Let...