Sealing the Deal: How to Guarantee That Agreements Are Fulfilled
Learn how to ensure that negotiated agreements are honored. Discover key strategies to secure commitment, prevent backtracking, and close deals with confidence.
Why Getting a “Yes” Isn’t Enough—You Need Commitment
You’ve negotiated hard, overcome objections, and finally heard the magic word: “Yes.”
But here’s the harsh truth:
🚨 A verbal agreement isn’t a done deal.
🚨 Many deals fall apart after negotiations because terms aren’t followed through.
🚨 Some people agree just to end the conversation but have no real intention of following through.
The best negotiators don’t just close deals—they secure commitment in a way that ensures follow-through.
In this article, you’ll learn:
✅ Why agreements fail—and how to prevent it
✅ The best ways to get a firm commitment from the other party
✅ How to structure deals to make backing out difficult
✅ What to do if someone tries to renegotiate or delay
By the end, you’ll have the tools to lock in agreements and make sure people stick to their promises.
Let’s dive in! 🚀
1. Why Agreements Fail (And How to Prevent It)
Many negotiators focus only on getting to “Yes”—but they ignore what happens afterward.
Here’s why deals often fall apart:
✔️ Lack of clarity – The terms were vague, leading to misunderstandings.
✔️ No real commitment – The other party agreed but wasn’t truly invested.
✔️ Buyer’s remorse – They had second thoughts after the negotiation.
✔️ Unexpected obstacles – Internal approval, budget issues, or changing priorities.
How to Prevent It:
✅ Get everything in writing – Never rely on verbal agreements alone.
✅ Clarify key details – Confirm the exact terms, deadlines, and next steps.
✅ Secure emotional commitment – Make sure they see value in the agreement.
2. How to Get a Firm Commitment (Beyond a Simple “Yes”)
A weak “Yes” leads to problems later. Instead, get a strong, actionable commitment.
🔹 1. Use the “Skin in the Game” Principle
People take commitments more seriously when they have something to lose.
✔️ Ask for an upfront deposit (even if it’s small).
✔️ Have them sign something immediately—even just a confirmation email.
✔️ Get them to take a small first action (e.g., scheduling a follow-up meeting).
💡 Example:
👉 Instead of, “Let’s finalize this next week,” say:
👉 “To lock this in, let’s schedule a kickoff meeting now.”
This makes backing out psychologically harder.
🔹 2. Summarize the Agreement and Get Confirmation
Before ending a negotiation, repeat the key points and ask them to confirm.
🔹 Example:
👉 “Just to confirm, we agreed on [key terms], with [timeline], and [payment terms]. Does that match your understanding?”
✔️ If they hesitate, this signals they’re not fully committed—giving you a chance to address concerns before they back out.
🔹 3. Tie the Agreement to Their Goals
People stick to commitments when they see them as aligned with their bigger objectives.
✔️ Remind them why they agreed in the first place.
✔️ Tie the deal to their long-term goals.
🔹 Example:
👉 “This solution helps you cut costs by 20%—which I know is a key priority for your team.”
This strengthens their emotional commitment to the deal.
3. Structuring Deals to Prevent Backing Out
Even after a strong commitment, some people try to renegotiate or delay.
Here’s how to prevent last-minute changes:
🔹 1. Use Deadlines to Create Urgency
🚨 Deals fall apart when there’s no sense of urgency.
✔️ Set a clear deadline for finalizing the agreement.
✔️ If they delay, remind them of what they risk losing.
🔹 Example:
👉 “This pricing is valid until Friday. After that, we’ll have to revisit terms.”
People are more likely to act when they feel time pressure.
🔹 2. Make Backing Out Painful
If it’s easy to walk away, people will.
✔️ Add consequences for backing out (cancellation fees, penalties, or lost bonuses).
✔️ Tie in incentives for sticking to the deal (discounts, priority service, or exclusive perks).
🔹 Example:
👉 “If we move forward today, I can lock in this pricing for the next 12 months.”
This makes them think twice before trying to renegotiate.
🔹 3. Get Third-Party Endorsement
People are less likely to back out when others are involved.
✔️ Ask them to loop in key decision-makers early.
✔️ Reference similar clients who have already moved forward.
🔹 Example:
👉 “Your competitor [Company X] locked in this deal last month and is already seeing results.”
This triggers social proof, making them more committed.
4. What to Do If They Try to Back Out
Even with the best preparation, some people will still try to renegotiate.
Here’s how to handle it:
🔹 1. Stay Firm on Agreed Terms
If they ask for changes, don’t immediately say yes.
✔️ Politely remind them of the agreement:
👉 “We already finalized these terms—what’s changed?”
This makes them justify their request.
🔹 2. Trade, Don’t Give In
If you do adjust terms, get something in return.
✔️ If they want a lower price, ask for a longer contract or larger order.
✔️ If they need more time, request partial payment upfront.
🔹 Example:
👉 “I understand you need more flexibility. If we extend the deadline, could we adjust the payment terms accordingly?”
Never give without getting.
🔹 3. Reconfirm Their Reasons for Saying Yes
If they hesitate, remind them of their original motivation.
✔️ Use their own words:
👉 “You mentioned this was a top priority—has that changed?”
✔️ Re-emphasize benefits:
👉 “This deal still gives you [value], which is why we structured it this way.”
This helps pull them back into commitment mode.
Final Thoughts: Securing the Deal for Good
Getting a “Yes” is just the beginning. The real skill in negotiation is securing a commitment that sticks.
By using these strategies, you can:
✔️ Turn verbal agreements into solid commitments
✔️ Make it harder for people to back out
✔️ Close deals with confidence and certainty
✔️ Prevent last-minute renegotiations or delays
Want to master every stage of negotiation—from opening to closing?
📖 The Step-by-Step Guide to Negotiation and Sales in Any Line of Business
👉 Get your copy now!
🚀 Secure your deals, lock in commitments, and start closing with confidence!