Reginaldo Osnildo, PhD

Learn how to overcome common objections in radio ad sales and close more deals confidently. Objections are opportunities! Hey, it's Reginaldo Osnildo here — back with some real talk. Let’s be honest: Even with the best pitch and perfect packages, some clients will still hesitate. You’ll hear things like: “Radio is outdated.” “I prefer social media.” “It’s not in my budget.” “I’ve tried it before — didn’t work.” Sound familiar? Here’s the truth: objections aren’t a dead end. They’re just signs that the client doesn’t fully understand the value — yet. And that is your chance to shine. In this post, I’m going to show you how to confidently overcome the most common objections in radio ad sales — and turn doubts into deals. 1. “Radio Doesn’t Work Like It Used To” This is one of the most common — and most outdated — objections. How to respond: “Actually, radio still reaches millions of people every day. What’s changed isn’t the effectiveness — it’s the strat...

Learn how to master your radio sales pitch and sell results, not just airtime. This is how radio pros close more high-value clients. Hey, it’s Reginaldo Osnildo again! If you’ve ever had a client say: “Sounds interesting, but I’ll think about it…” …then this article is for you. Because the truth is, a weak sales argument kills even the best presentations. But a strong, focused pitch? That’s what turns "maybe" into "yes" — and "yes" into long-term, loyal clients. Let’s break down how to sell the value of radio advertising like a pro — not just offer airtime like everyone else. 1. Focus on the Result, Not the Product Most salespeople make the mistake of pitching “radio spots.” But here’s a secret: No one wants to buy a radio ad. They want: More customers More sales More brand recognition A packed event Consistent foot traffic So stop selling radio. Start selling results. Say this instead: “We’re not just selling ad space —...