Find Your Perfect Advertiser: A Guide for Radio Sales Teams
Discover how to define your ideal advertiser profile for local radio. Stop wasting time and start selling smarter! Hey! 👋 It’s Reginaldo Osnildo again — your partner in turning radio stations into sales machines. Let’s cut straight to the chase: If you're still trying to sell radio ads to any and every business , you're probably wasting a lot of energy and closing fewer deals than you should. 💡 The secret? Focus on the right advertisers. In this article, I’ll show you how to define your Ideal Customer Profile (ICP) — the type of client most likely to say "yes" to your pitch and stay loyal . 🎯 1. Why You Shouldn’t Sell to Just Anyone 😬 I know, I know — it’s tempting to chase every business in town. But here’s the thing: Trying to sell radio to someone who doesn’t believe in advertising (or doesn’t have the budget) just drains your time and energy. Instead, focus on qualified leads — the businesses who: Have money to invest 💸 Understand the valu...