How to Keep Your Radio Sales Team Fired Up and Closing Daily
Discover proven ways to keep your radio ad sales team motivated, productive, and closing deals consistently. Happy teams sell more! Hey, it’s Reginaldo Osnildo back again! Let me ask you something: How motivated is your sales team right now? Are they chasing new clients with energy and confidence? Or just… going through the motions? Because here’s the deal: A motivated sales team is a high-performing sales team. And no — motivation isn’t just about bonuses or monthly pizza. It’s about culture, leadership, recognition, purpose… and yes, a little fun too. So today I’m going to show you how to keep your radio sales team engaged, focused, and hungry for results — day after day, month after month. Let’s go! 1. Set Clear and Attainable Goals (Weekly + Monthly) Vague goals = vague effort. Make sure your team knows: What’s expected of them daily/weekly What targets they need to hit (calls, meetings, proposals, deals) What’s in it for them when they do Use visu...