Build a Sales Dream Team for Your Radio Station (Step-by-Step)
Discover how to build and structure a high-performing radio ad sales team. Recruit smarter, sell better, and scale faster! Hey, Reginaldo Osnildo here again! Let’s get real for a second: You can have the best advertising packages, unbeatable reach, and a killer brand… But without a strong, well-structured sales team , you’re leaving money on the table every single day. Sales are the engine of any successful radio station. So today I’ll walk you through how to build, structure, and scale a sales team that’s not just busy — but closing deals and driving serious growth. Let’s go! 1. Define the Profile of the Ideal Radio Salesperson Before you recruit, you need clarity: What kind of person thrives in radio sales? Here’s what I always look for: Excellent communicator – Can they talk with confidence, listen actively, and explain clearly? Resilient and persistent – Radio sales is about follow-up and bouncing back from “no.” Market-savvy – Do they understand how loca...