How to Price Radio Ads and Boost Revenue Without Scaring Clients
Learn how to price radio advertising the smart way. Discover sales models that grow revenue while staying affordable for local businesses. Hey there, it’s Reginaldo Osnildo here again — and today we’re going to tackle one of the trickiest (but most important) parts of selling radio: How do you price your advertising without losing clients or leaving money on the table? It’s a balancing act. Price too high, and clients disappear. Price too low, and your station struggles to grow. But when you get it right? You build trust, close faster, and grow your revenue like clockwork. Let’s break down the most effective pricing strategies and sales models to make your life easier and your bank account happier. 1. Know Your Value — And Sell It With Confidence First things first: You’re not selling “just a 30-second spot.” You’re selling: Access to thousands of local listeners Brand visibility during prime time A proven way to drive foot traffic and calls Emotional connection...