“Radio Doesn’t Work Anymore…” And 7 Ways to Crush That Objection
Learn how to overcome common objections in radio ad sales and close more deals confidently. Objections are opportunities! Hey, it's Reginaldo Osnildo here — back with some real talk. Let’s be honest: Even with the best pitch and perfect packages, some clients will still hesitate. You’ll hear things like: “Radio is outdated.” “I prefer social media.” “It’s not in my budget.” “I’ve tried it before — didn’t work.” Sound familiar? Here’s the truth: objections aren’t a dead end. They’re just signs that the client doesn’t fully understand the value — yet. And that is your chance to shine. In this post, I’m going to show you how to confidently overcome the most common objections in radio ad sales — and turn doubts into deals. 1. “Radio Doesn’t Work Like It Used To” This is one of the most common — and most outdated — objections. How to respond: “Actually, radio still reaches millions of people every day. What’s changed isn’t the effectiveness — it’s the strat...