New to Radio Sales? Start Strong With These 7 Proven Moves
Just getting started in radio ad sales? Here are 7 powerful steps to help you build confidence, win your first clients, and grow fast. Hey, it’s Reginaldo Osnildo — and if you’re new to selling radio ads (or thinking about starting), this one’s for you. First of all — welcome! You’ve chosen one of the most rewarding careers out there. Why? Because you’re not just selling airtime — you’re helping businesses grow, building your reputation, and shaping your community. But I won’t lie to you… The beginning is hard. You might be wondering: “Where do I find leads?” “What do I say when I call someone?” “What if I mess up?” “How do I get someone to trust me?” Trust me, I’ve been there. That’s why I’ve put together 7 proven moves to help you start strong, sell with confidence, and land your first deals. Let’s go! 1. Learn Your Station Inside and Out Before you can sell it, you need to believe in it. Take time to understand: Who listens (age, interests, times) ...