Reginaldo Osnildo, PhD

Learn how to close more radio advertising contracts with proven techniques that boost conversions and speed up decisions. Hey there! Reginaldo Osnildo here again — your go-to guide for building a radio station that doesn’t just play music, but prints revenue! Let’s talk about something that separates the rookies from the closers: Closing the deal. You can do everything right — prospect, present, answer objections — but if you don’t know how to lead the client to sign , you’ll end up with compliments instead of contracts. Today, I’m going to show you exactly how to close more advertising deals , faster and with more confidence. Let’s dive in. 1. Why Good Sales Die at the Finish Line Here’s the truth: Most lost sales aren’t about price. They’re about indecision. If you don’t guide the client clearly toward a decision, they’ll stall with: “I’ll think about it…” “Let me talk to my partner…” “Maybe next month…” Your job is to remove friction, reduce uncertainty , an...

Learn how to confidently approach businesses that have never advertised on radio before. Educate, engage and close your next loyal client! Hey! Reginaldo Osnildo here again — your friendly neighborhood radio sales strategist. Let’s talk about something that can massively boost your results : Approaching businesses that have NEVER advertised on radio. Yeah, those ones. The ones who say things like: “Radio? That still works?” “I’m just on Instagram, thanks.” “Advertising’s too expensive for me.” Sound familiar? Listen, I get it — these clients might look intimidating, but trust me… They’re actually a huge opportunity when you know how to approach them the right way. Let me show you how to do just that. 1. Understand Why They Haven’t Advertised Yet Before you pitch anything, ask yourself: Why hasn’t this business used radio before? Usually, it’s because of one (or more) of these: They don’t understand how radio works They assume it’s expensive They think...