Set Goals That Sell: Tracking Sales Performance That Drives Growth
Learn how to set effective sales goals and track performance to grow your radio station’s advertising revenue consistently. Hey there, it’s Reginaldo Osnildo checking in! Let me hit you with some honesty: Most radio stations don’t track their sales performance properly. They either: Don’t set real goals (just hope for the best), Set goals that are too vague (“Let’s sell more!”), Or set targets without tracking anything consistently. But here’s the truth: What gets measured gets improved. If you want your team to hit higher targets, you’ve got to give them clear direction , and measure progress like a pro. That’s exactly what today’s article is all about. Let’s go! 1. Why Goal Setting Matters (More Than You Think) Goals are more than just numbers — they’re a compass . They help your team: Focus on what matters Break down big challenges into small wins Stay motivated with something to aim for Know when they’re winning (or off course) Without goal...