What’s Next? The Future of Radio Ad Sales (and How to Prepare)
Discover where radio advertising is heading and how to adapt your strategy to stay competitive in a fast-changing media landscape. Hey, it’s Reginaldo Osnildo back again — and this time we’re looking forward. If you’ve been working in commercial radio for a while, you’ve probably heard the whispers: “Radio is dying.” “Everything is going digital.” “No one listens to radio anymore.” Let me set the record straight right now: Radio is NOT dying. It’s evolving. But like any business, those who adapt survive — and those who cling to the past get left behind. So today I want to share where I see the future of radio advertising going, and more importantly, how you and your station can thrive in the years ahead. 1. Radio Will Be More Local, More Human, and More Interactive Forget trying to compete with Spotify or YouTube on music. Radio wins by being relevant and personal. The future belongs to stations that: Highlight local voices and businesses Create interactive co...