Think Outside the Dial: Innovative Tactics for Selling Radio Ads
Break the mold! Discover creative, modern strategies to boost your radio ad sales and stand out in a competitive market. Hey hey! Reginaldo Osnildo here — and I’ve got a challenge for you: Are you still selling radio like it’s 2005? Because let’s be real — the market has changed. Business owners are bombarded with new platforms, content overload, and endless marketing promises. But that doesn’t mean radio is outdated. It means how we sell radio needs to evolve . Today, I’ll show you how to shake things up with innovative, creative, and modern tactics that keep your station competitive and your sales numbers climbing. Let’s break the routine and break some records! 1. Ditch the “Spot-Only” Mentality The 30-second ad spot is just the beginning — not the full offer. Innovate by building multimedia solutions like: Sponsored podcast segments Custom interviews with business owners Facebook + Instagram video clips recorded in-studio WhatsApp promotions tied to ad sp...