How to Turn First-Time Advertisers Into Loyal Radio Clients
Learn how to confidently approach businesses that have never advertised on radio before. Educate, engage and close your next loyal client! Hey! Reginaldo Osnildo here again — your friendly neighborhood radio sales strategist. Let’s talk about something that can massively boost your results : Approaching businesses that have NEVER advertised on radio. Yeah, those ones. The ones who say things like: “Radio? That still works?” “I’m just on Instagram, thanks.” “Advertising’s too expensive for me.” Sound familiar? Listen, I get it — these clients might look intimidating, but trust me… They’re actually a huge opportunity when you know how to approach them the right way. Let me show you how to do just that. 1. Understand Why They Haven’t Advertised Yet Before you pitch anything, ask yourself: Why hasn’t this business used radio before? Usually, it’s because of one (or more) of these: They don’t understand how radio works They assume it’s expensive They think...